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Printing, branding and marketing — in detail
Practical guidance on materials, finishes, design and process — from the people who run the press every day.
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Materials
Choosing the right paper stock for your business cards
Paper choice does more than any design trick to set the tone of a business card. Here's how to think about weight, finish, and texture.
4 min readRead
FinishingFoil, emboss or spot UV — which finish is right for you?
These three finishes each add a different kind of impact. Here's what each one does and when to reach for it.
5 min readRead
DesignDesigning brochures that actually get read
A brochure only works if someone opens it and keeps reading. A few principles make the difference.
5 min readRead
PrintingHow colour consistency works on a commercial press
Why the colour on your screen never quite matches the printed page — and how we keep it consistent across a run.
4 min readRead
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