Choosing the right paper stock for your business cards

Your business card is often the first physical impression of your brand — and the paper it's printed on says more than most people realise. A heavy, soft-touch card feels considered. A thin, glossy one can feel mass-produced. Here's how to choose well.

Weight (GSM)

Paper weight is measured in grams per square metre (GSM). For business cards, anything below 250gsm tends to feel flimsy. We typically recommend 300–350gsm for a card that has presence without being unwieldy. If you want a genuinely premium feel, layered or duplex stocks can take a card to 400gsm and beyond.

Coated vs uncoated

• Coated stocks (gloss or matte) hold ink crisply and produce vibrant colour — great for photography and bold graphics.
• Uncoated stocks have a softer, more tactile feel and take ink in a way that reads as warmer and more natural — a favourite for professional and creative firms.

Finish

The surface finish changes both look and feel:

• Matte — understated, modern, easy to read in any light.
• Gloss — punchy and vivid, best for image-led cards.
• Soft-touch / velvet laminate — a silky, almost suede-like feel that signals quality instantly.

Specialty stocks

When you want to stand out, consider cotton, kraft, textured, or coloured stocks. These carry personality and are especially effective for creative, hospitality, and craft brands.

The takeaway

Match the stock to the impression you want to make. Not sure where to start? Tell us about your business and we'll recommend a stock that fits.